LOTTE VietnamOur Departments
Production Division
My Phuoc Cake Factory
Operating since 2023 in My Phuoc 1 Industrial Park (Binh Duong) on a 40,000 m² campus, the factory has a modern, fully integrated production line that makes Lotte Chocolat cakes. Thanks to a young, dynamic team, the factory continuously improves and optimizes its processes to deliver products of the highest quality.
"A modern factory and a young, passionate workforce are the missing pieces in Lotte’s aspiration to continue its journey of conquering the soft cake market."
Binh Duong Gum Factory
Operating since 1998, this is the factory that produces Lotte Xylitol gum, the company’s flagship product. The factory applies modern technology transferred from Japan and has earned prestigious international certifications for food safety and quality: ISO/FSSC/HALAL....
"From a small-scale factory, it has grown into a source of pride for the entire Lotte Vietnam family, steadily supplying thousands of tons of safe, reliable confectionery every year."
Sales Division
Traditional Trade (TT) Channel
As one of the key pillars of Lotte Vietnam’s sales division, the TT Channel brings Lotte products to grocery stores, agents and points of sale nationwide through a network of distributors and a professional sales force. Every day, the TT team visits each point of sale in person, accompanying customers, expanding coverage and building lasting relationships with dedication, sincerity and perseverance.
"Every point of sale connected is a step that brings the Lotte brand closer to every Vietnamese family."
Modern Trade (MT) Channel
This is the distribution channel through supermarkets and convenience stores. The MT Channel takes care of the network of points of sale nationwide, ensuring the Lotte brand appears prominently and attractively on every shelf. Behind the neat, eye-catching displays is a routine that demands strong discipline, flexibility and skilled negotiation. With the spirit of “Outstanding Display – Shining Brand – Breakthrough Sales”, the whole team stays proactive, attentive and committed to optimizing every customer touchpoint.
"Every handshake after a negotiation and every display position won is proof of the perseverance of the MT channel staff."
Cross-Bolder Business (CBB)
This channel is the bridge that brings Lotte Vietnam-branded products to consumers in many international markets. From finding and developing partners and expanding markets to ensuring export standards, the Export Channel (CBB) team always strives to carry Lotte products across borders and make them increasingly present on the world food map.
"Every new market is an opportunity for Lotte Vietnam to reach further and leave its mark on the international market."
Sales Support Department - Sales Admin (SA)
As the link between sales, logistics and customers, SA handles order processing, delivery coordination, and data and document management for the entire nationwide sales system. The work demands great meticulousness and accuracy so that the supply chain runs smoothly from North to South.
"It is this quiet dedication that keeps Lotte’s sales machine running smoothly every day."
Strategy Department
Strategy is the team behind the scenes that builds data-driven sales strategies, connects departments and reflects market reality to the leadership. From seemingly dry numbers, the team finds the intersection of different perspectives so that the whole organization speaks one common language.
"We don’t just draw the road; we walk it together with our teammates."
Office Division
Marketing Department
As the bridge between the Lotte brand and consumers, Marketing is responsible for developing new products, building brand strategy and running multi-channel communication campaigns, from TVCs and social media to in-store activities. Marketing’s work changes every day, bringing new challenges, learning opportunities and room for every member to be creative.
"For Your Happiness is not just a slogan, but the guiding compass for every idea that touches customers’ hearts."
General Administrator – Human Resources Department (GA-HR)
Behind every strong organization are people who are heard, connected and given the conditions to grow. That is exactly the role of GA-HR – not only building and implementing policies, but also accompanying every employee and creating a positive, cohesive working environment full of opportunities. Because coming to the company each day is not only about getting work done, but also a journey of connecting, growing and creating better values together.
"A sustainably developing organization starts with people who are heard, valued and given opportunities to grow – that is the value GA-HR accompanies and nurtures every day."
Accounting – Finance Department
The work of Accounting – Finance may take place quietly behind the scenes, yet it plays an important role in every activity of the company. From each budget planned and every figure checked to each report completed, everything is aimed at one common goal: ensuring resources are used effectively, operations run smoothly, and management decisions are made on an accurate and transparent basis.
"We don’t just manage numbers, we manage trust – and trust is what keeps everyone moving forward together."


