Lotte inaugurates new factory in Vietnam’s Binh Duong province
Lotte Vietnam Co., Ltd. on this Thursday morning inaugurated the new Lotte My Phuoc Factory at J1-CN on Road D1, My Phuoc Industrial Park in Ben Cat Town, Binh Duong Province, Vietnam.
Delegates cut the ribbon to inaugurate the Lotte My Phuoc Factory at the J1-CN slot on Road D1 in the My Phuoc Industrial Park in Ben Cat town, Binh Duong province, Vietnam. Photo: Nhat Vy / Tuoi Tre
The new factory will produce Bouchee cake and Chocolate pie under Lotte Chocolat brand, which are planned on launching in Vietnamese market in upcoming April.
“The original name of Lotte Chocolat is Choco Pie coming from Japan which was launched in 1983 and will be celebrated its 40th anniversary this year.
“In addition, this year marks the 50th anniversary of diplomatic relations between Vietnam and Japan. In many ways, I think it is a destiny for us to celebrate the opening ceremony of this factory today,” said Mr. Gocho Eiichi, president of Lotte Co., Ltd.
Mr. Gocho Eiichi - President of Lotte Co., Ltd.
Lotte’s global expansion is a key aspect of its development strategy, and making stronger headways into the Vietnamese market is critical for its continued expansion in Southeast Asia.
“Besides our existing chewing gum factory, we plan to quickly expand our presence in Vietnam as a confectionery producer by enhancing our investment in a packaged cake factory and continuing to improve the profitability of this new factory in Binh Duong,” Mr. Gocho added.
According to Mr. Gocho, uncertainty over the past year has forced many enterprises to adapt in order to meet current geopolitical challenges.
“In Japan, we were honored to receive a certificate of merit from the Consumer Affairs Agency in March of last year, proving that they acknowledged our successive efforts over the past many years to promote the activities of our main brand Lotte Xylitol chewing gum.
“We are now proactively dedicated to improving society in Vietnam by boosting activities to improve awareness [of preventing tooth decay and other dental issues] through cooperation with Vietnam Odonto-Stomatology Association. [Lotte Xylitol] is certified as a leading chewing gum brand in both the Vietnamese and Japanese markets.”
Mr. Yamada Akihiro, General director of Lotte Vietnam Co., Ltd., said the market and the distribution field significantly changed last year, particularly in terms of consumer attitudes and behavior.
Mr. Yamada Akihiro, general director of Lotte Vietnam Co. Ltd., speaks at the inauguration ceremony.
Over the last two three years, probably due to the influence of the new coronavirus infection, people's awareness of health and infection prevention, as well as environmental protection such as energy saving and decarbonization, has increased rapidly.
In that context, the company has been actively using solar power system and reducing plastic raw materials at its chewing-gum factory, which had been operating in Binh Duong since 1998.
“As for our business performance, we are establishing a traditional distribution system with five branches nationwide so that consumers can buy our products everywhere in Vietnam.
“We are also working directly with more than 100 accounts of modern trade channel nationwide including hypermarkets, supermarkets, and convenience stores.
“Right now, we are directly producing, importing, and trading Lotte Xylitol chewing gum, Toppo and Koala’s March biscuit imported from Lotte Thailand, as well as global brand ice cream imported from Japan such as Coolish and Mochi Yukimi Daifuku,” Mr. Yamada added.
Mr. Mizushima Kozo, chairman of the Japanese Business Association of Ho Chi Minh City, delivers a speech at the event.
According to Mr. Mizushima Kozo, chairman of the Japanese Business Association of Ho Chi Minh City, amid the hardships caused by the pandemic and ongoing geopolitical conflict, many enterprises are struggling.
“Amid that context, putting the new factory in Binh Duong province into operation is a great effort. I would like to show my respect for such wonderful efforts. Vietnam’s efforts in economic recovery were huge and have shown positive results, offering a bright prospect for the business community, including Lotte Vietnam,” Mr. Kozo shared.
Lotte Co. Ltd. was established in Japan in 1948 and has become a leading confectionery company there.
Lotte Vietnam Co. Ltd., which was founded in 1996, focuses on producing chewing gum. Lotte Xylitol, Toppo, Koala’s March, and SukuSuku are the four main brands of the company’s business in Vietnam.
“We pay great importance to food safety, material quality, advanced production technologies, diversified products, special ads, and sales to reach every corner of the country. We will maintain the motto in the future,” said Mr. Yamada Akihiro, general director of Lotte Vietnam Co., Ltd..
"Lotte seeks to become a favorite enterprise among consumers in the next 100, even 200 years. Furthermore, we will continue striving to become a well-being firm which creates new values and ceaselessly brings these values to consumers.
"We will do our utmost to continue contributing to the local development and bringing smiles through Lotte’s high-quality confectionery products," Gocho Eiichi, president of Lotte Co., Ltd., said.
WARNING NEWS
Recently, a number of individuals have been capitalizing on reputation of Lotte Group, as well as the corporate brand, address, tax code to commit frauds and steal people's money by using their trick of calling for joining business, completing participant's task, and receiving reward. This action denotes signs of the crime of appropriating property by deception, as defined in Article 174 of the Penal Code 2015, as well as producing confusion, negatively impacting Lotte's reputation and commercial operations. We definitely affirm that Lotte Vietnam Co., Ltd. is registered as the primary business of producing and distributing confectionary, with no other operations requiring company participation, and no reward to be shared as mentioned above. We are appealing to police officers and governmental authorities for criminal investigation.
Lotte CSR Commitment
Based on LOTTE's code of behavior, we'll maintain and develop the relationship with our stakeholder and make an effort to contribute to the coexistence and the sustainable growth with society.
Action for “Quality”
- FSSC22000FSSC22000 is an internationally accepted food safety system certification.
We maintain proper sanitation and production process. - HALAL certificationWe offer halal-certified products and manage to make products which more customers can select safely.
- Monitoring systemWe manage monitoring system. We facilitate cameras at the entrance of the factory, etc. to allow only authorized personnel to enter the factory.
- ISO9001ISO 9001 is the international standard that specifies requirements for a quality management system.
We consistently provide food safety that improve customer satisfaction. - TraceabilityWe determine the critical control points which affect the quality, establish the critical limits through specified stages of receipt of raw materials, production and distribution and record it so that we can trace the history of all raw materials.
- FSSC22000FSSC22000 is an internationally accepted food safety system certification.
We maintain proper sanitation and production process. - ISO9001ISO 9001 is the international standard that specifies requirements for a quality management system.
We consistently provide food safety that improve customer satisfaction. - HALAL certificationWe offer halal-certified products and manage to make products which more customers can select safely.
- TraceabilityWe determine the critical control points which affect the quality, establish the critical limits through specified stages of receipt of raw materials, production and distribution and record it so that we can trace the history of all raw materials.
- Monitoring systemWe manage monitoring system. We facilitate cameras at the entrance of the factory, etc. to allow only authorized personnel to enter the factory.
We realize LOTTE group mission "We enrich people's lives by providing superior products and services that our customers love and trust." by complying with all related laws and regulations, and keeping and developing those certification.
Action for “Health & Food education”
Free Dental Check
The disease rate of cavity in Vietnam is about 90%, this situation isn't good. As our contribution for it, we started free dental check event at Vietnam universities and shopping malls with VOSA from 2015.
In that event, we inform everyone the importance of caring the teeth, and provide the opportunities to know the way of dental care by VOSA dentist's advice.
Action for “Community & Environment”
Clean for Green Environment
Vietnam economy development is in good situation, on the other hand the environment problems increase also. As our contribution for it, we started clean-up activities with Vietnam Youth Union at campus and around universities under the message “Let`s protect our beautiful green”.
Through this activity, we hope the youth bearing the future to have environmental awareness.
Action for “The Sound Development of Children”
Sponsorship for
the international youth cup U-13(Vietnam-Japan)
Lotte Vietnam put the importance on the sound development of children. So we started this sponsorship from 2018 as part of our CSR activities. We hope to make a contribution to a sound mind in a sound body of the children, and the future of vietnam football through this activity.
Action for “Mottainai 2019”
Sponsorships for Mottainai charity event
Mottainai means wastefulness avoidance in Japanese. It's for educating Vietnamese youth about saving sense, after-used material utilization, environment protection and imaginativeness stimulation.
Lotte Vietnam sympathize that philosophy and joined this event in HCM & Ha Noi.
In this event, Toppo's boxes are reused for making cute puppy paper crafts. We will continue our cooperation with organizer to strengthen local community's support significantly in the following years.
Action for “The unfortunates in
flooding
Central areas”
Lotte Vietnam’s donation
to the unfortunates
in flooding Central areas.
The recent ongoing floods and landslides have caused terrible damage for people and property for people in many central provinces of Vietnam. Heading towards central region, Lotte Vietnam Co., Ltd. has donated 256 gifts value VND 576,000 / gift to poor families in 3 provinces: Quang Binh, Da Nang and Quang Ngai.
The gifts are not much, but standing for the heart of Lotte Co., Ltd. with our desire to accompany and support the locals during their tough period of camalities.